Course outline

The interactive full-day course aims to help issuers reconcile regulatory requirements with financial communications objectives, while optimising their resources to do so. Adopting the press release structure and format will ensure they gain competitive edge in the global race for capital. This three-hour training programme course will focus on communicating on earnings and other major corporate events such as mergers and acquisitions, capital increase, and debt issuance. The goal is to ensure broad communication and cost-effective dissemination beyond the JSE’s distribution channel. Delegates will gain actionable knowledge from various South African and international examples. All are encouraged to bring their latest SENS announcements and media releases for advice, experience and idea-sharing.

Why should you attend

International best practice in corporate disclosure is reflected in a key principle of the JSE Listings Requirements which s is to ensure that full, equal and timeous public disclosure is made to all holders of securities and the general public regarding any price sensitive activities of an issuer. The JSE’s Stock Exchange News Service or SENS was established to ensure that relevant company information could be disseminated to the market on a real time basis. Yet, complying with this rule should not prevent issuers from adopting the writing style of a press release that will appeal to investors, analysts and the media, and is the universally accepted news communication format.

Who should attend?

  • Investor relations teams
  • Corporate communications teams
  • Company secretaries
  • Senior executives in finance, legal and human resources

What you will learn

  • How to differentiate SENS announcements and press releases
  • How to present financial figures and key performance indicators
  • How to optimise format for various distribution channels (print, online, social media, emails, etc.)

The course is divided into four modules

  • Competing for captial
  • Owning the message for maximum impact
  • Best practices
  • Do's and Dont's

Dates: TBA
Time: 09:00 to 17:00
Cost: R11 000.00 per delegate ex VAT.​
Venue: JSE, 1 Gwen Lane, Sandton. 


The course The course will be delivered by Anne Guimard, PhD, founder and President of FINEO Investor Relations Advisors & The School of Investor Relations. To this day, FINEO is the only Investor Relations firm in the world to offer comprehensive, highly customizable Investor Relations training programs. More than 1,500 companies in nearly 70 countries have been advised and/or trained over the past 20 years. FINEO has been providing Investor Relations training at the JSE since 2014 with satisfaction ratings exceeding 90%.A trusted advisor to Boards and leadership teams, Anne is an internationally respected expert in Investor Relations and shareholder engagement and the author of several books and publications.

Refreshments will be provided. Safe parking is available on the premises.            

To register or for more information, contact Company Services at


By using a service provider to offer the courses, the JSE does not directly or indirectly endorse any product or service provided, or to be provided by the service provider.


Training Booking Form

Company Address
Training Dates
The information (including personal information) supplied by me on this Registration Form will be retained by the JSE Limited (“JSE”). I understand and acknowledge that the information may be used by the JSE for marketing purposes in relation to investor and financial market education and that I may be contacted with details of future events and courses organised or promoted by the JSE that may be of interest to be and I consent to the use of such information for this purpose.
JSE ACADEMY - Terms and Conditions

Confirmation of booking

On receipt of the registration form the JSE Academy will issue a written confirmation of the booking, including instructions; name, date and time of the course; general information about the course programme; details of the venue (including travel directions, map, parking arrangements) and any catering arrangements. It is your responsibility to contact the JSE Academy if you do not receive a written acknowledgement of the booking.


The course fees include all training documentation supplied by the JSE Academy, a division of JSE. Once your registration form has been received, the JSE Academy will issue you with an invoice for the course fees. Full payment of the course fees must be received by the JSE Academy within (five) days after receipt of such invoice and no later than 5 (five) working days before the course start date. If the course fees are not received by the JSE Academy by the stipulated date, your registration will be cancelled and you will REMAIN LIABLE FOR THE FULL AMOUNT OF THE COURSE FEES AND NO REFUNDS OR CREDITS WILL BE GIVEN. You confirm and acknowledge that the JSE Academy will commence appropriate legal proceedings to recover the full amount of the course fees and any legal costs incurred in relation thereto from you and/or the Company. The preceding wording limits and excludes obligations, liabilities and legal responsibilities of the JSE, and also limits and excludes your rights and remedies and places various risks, liabilities, obligations and legal responsibilities on you.


Substitutions for your attendance at a course may be made, however you must notify the JSE Academy of such changes as soon as reasonably possible in advance of the course start date. Cancellations must be made in writing (e-mail) to the JSE Academy at If you cancel more than 30 (thirty) days prior to the course start date, you will receive a refund equal to 50 % of the course fee. No refund will be given for cancellations received less than 30 (thirty) days before the course start date in the event that you are unable to substitute your attendance at a course. The preceding wording limits and excludes obligations, liabilities and legal responsibilities of the JSE, and also limits and excludes your rights and remedies and places various risks, liabilities, obligations and legal responsibilities on you. The JSE Academy reserves the right to change or cancel the course or any part of its published programme due to unforeseen circumstances (including the reasonable unavailability of course facilitator) or if the required minimum number of participants for a course is not met, and in such event, the JSE Academy will use reasonable endeavours to contact you and reschedule the course for an appropriate, alternative date, if possible.

Data Protection and Privacy

The information provided by you on the registration form will be used by the JSE and/or any of its service providers and/or agents, for the purposes of providing you with the training services that you have ordered in terms of the registration form and the terms and conditions herein. You agree that the JSE may put the names and other personal details obtained pursuant to the registration form ("Data") into an electronic directory and may process (as this term is defined in the South African Protection of Personal Information Act, No. 4 of 2013, as amended ("PoPIA") such data to the extent necessary to carry out its obligations hereunder. The JSE undertakes to comply with all applicable data protection laws and regulations pertaining to the Data, including, but not limited to, PoPIA ("Data Protection Legislation"). You expressly consent to the Data being exported to a location outside the South African area in the event of service providers and/or agents requiring same and to the use of that Data in this manner. You warrant and undertake that you shall procure that any individual to whom such Data relates has consented to the processing of its/his/her data by the JSE in the manner described herein. You indemnify and hold harmless the JSE from and against all claims and all losses arising out of or in connection with any claim made or instituted against the JSE pursuant to a failure by you to obtain the consent of any individual to whom such Data relates for the disclosure of that individual's data and/or a failure to comply with all Data Protection Legislation. The above wording limits and excludes obligations, liabilities and legal responsibilities of the JSE, and also limits and excludes your rights and remedies and places various risks, liabilities, obligations and legal responsibilities on you.


The JSE endeavours to ensure the accuracy and relevance of the course, as well as the training documentation included and available on the course, but because of the possibility of human and mechanical error as well as other factors, to the extent allowed by law, the JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the availability, truth, accuracy, completeness or reliability of such information or that it is always up to date. In the circumstances, and to the extent allowed by law, neither the JSE, nor any of its directors, officers, employees, contractors, agents or representatives are liable in any way for any loss or damages as a result of the use of or reliance on information provided on the course. The above wording limits and excludes obligations, liabilities and legal responsibilities of the JSE, and also limits and excludes your rights and remedies and places various risks, liabilities, obligations and legal responsibilities on you.

Intellectual Property rights

You agree that all intellectual property rights held in all training documentation supplied by JSE to you in relation to the course is and shall remain the property of the JSE and any copying or distribution in any form of the course content and/or any training documentation is strictly prohibited. You shall not at any time, use the name, logo or trademark of the JSE without the written consent of the JSE.


The JSE’s use of a service provider to offer any of the courses is not an indication that the JSE has endorsed the service provider and/or the courses and/or the content of such courses.