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​​​​​​​​​​​​​Media Skills Training

COURSE NAME Customised Media Training
As one of the frontline spokespeople for your organisation in good times and bad, you want to enhance your ability to connect with key stakeholders – whether they be shareholders or lobbyists.
DURATION Half-day (recommended, however this is subject to client requirements)
WHY YOU SHOULD ATTEND As one of the frontline spokespeople for your organisation in good times and bad, you want to enhance your ability to connect with key stakeholders – whether they are shareholders or lobbyists.
WHO SHOULD ATTEND CEOs, CFOs, Investor Relations spokesperson, Communications Director, other senior executives who may be potential spokespeople (e.g. human resources, legal)
OVERVIEW This is completely customisable to your companies’ specific media requirements. An upfront needs analysis with our company will determine what these are. Various topics below can be focused on and tailored to your needs.

Understanding the Media Mind
2 hour introductory presentation
  • An insight into how the media works
  • A discussion around the nature of news
  • An in-depth discussion on media expectations; i.e.: what is – and what is not possible
  • We’ll also examine ways in which to attract media attention - or to stop the media machine if necessary
Get To The Point – A Workshop in Concise Communications
3 hours The more words there are, the more ‘costly’ the communication. In an already over-communicated society, your audience shouldn’t have to wade through what is often a laborious thinking process to actually get the picture.
  • Explode the common myths around communication
  • Focus on the tools and techniques necessary to create uncluttered messaging
  • Define our audience
  • Determine our key messages
  • Communicate in simple terms
Presentation Skills Training
2 hours. During this interactive module, we focus on the tools required to cope effectively with telephone, print, radio and television interviews.
  • Breathing and relaxation techniques
  • Posture
  • Body language
  • The best way to determine key points
The Art of an interview
3 hours. On-camera training with interview simulations – will provide participants with the opportunity to see what they look like. Each filmed interview simulation will be followed by detailed critiques. This segment also deals with the following areas
  • Tips on how to talk to journalists
  • Preparing for the ‘hot seat’
  • Using nervousness as a positive edge
  • How to present yourself and your organization to the best possible advantage
  • Staying on track
  • Getting to the point
  • Common mistakes to avoid at all costs
TRAINER Janine Lazarus
excluding VAT
1 on 1: R10, 000.00 per person ex VAT
2 to 5 people (from the same company): R7, 000.00 per person ex VAT
6 to 10 people (from the same company): R5, 000.00 per person ex VAT
>10 people (from the same company): R3, 000.00 per person ex VAT
Camera Crew (per call-out): R 5, 300.00 ex VAT
NEXT COURSE To be advised according to companies individual requirements
Please note that the course delivery is subject to a minimum attendance.
All attendees will receive a course certificate on completion and CPD points.
VENUE Company dependent, this can either be done at your company’s premises or at the JSE
SUBMIT AN ENQUIRY To register or for more information, contact: Millicent Radebe at or Carol Crozier at​​​​​​​​​