Course outline:

Business across South Africa are concerned about the widespread ethical failures threatening the conditions for success in the country.  Join us for an interactive seminar about ethical corporate leadership, where we introduce cutting-edge thinking in business ethics, behavioral economics and psychology and draw on a wealth of practical examples and applications.  Blending conceptual and experimental learning, we address these concerns with pragmatic, innovative solutions designed to drive corporate sustainability and growth.

Who should attend?

  • Company Secretaries
  • CFO
  • CEO
  • Investor Relations Officers
  • Members of Social & Ethics Board Committees        


Underpinning the workshop are three interrelated themes:                


1.     The corporation is not an amoral entity whose sole purpose is to maximise shareholder wealth within the parameters of the law. Increasingly in  the world and especially in the current South African context, business is
         expected to assume the role of a moral protagonist, an agent with a wider set of responsibilities. Increasingly, corporations are required to demonstrate a commitment to ethical practices, based on values such as
         integrity, responsibility, fairness, respect and care.

2.     Ethical behaviour builds trust, and when there is trust, business and society flourish. Conversely, a lack of trust between business and its various stakeholders is profoundly dangerous.

3.     Ethics should not be seen as abstract, predictable and boring and merely an "add-on" to core commercial activities. Ethics is practical, dynamic and innovative and belongs at the centre of organisational decision


Themes and Objectives:

• How business faces a new set of expectations and challenges, and how leaders can develop

   more innovative approaches to ethics management

 • How to build reputation and trust through ethics

• How to merge social and financial imperatives to achieve superior performance

• How to make ethics an integral part of business models, and how to turn them into a

   source of risk management and competitive differentiation

• What defines and drives our ethical choices, how to build a more "ethically fit" culture in

   organisations and how to effect behavioural change

• How to define and clarify ethical dilemmas, and how to practically resolve or reconcile


• Local and international best practices

• Understanding ethical tools and paradigms



Rabbi Gideon Pogrund conceptualised and founded the Ethics and Governance Think Tank at the Gordon Institute of Business Science (GIBS), Africa’s leading business school. Working with senior leaders, the Think Tank's purpose is to influence and encourage South African business to follow a more ethical approach and thereby help secure a more successful, sustainable future for the business community and the country. He is the director of the Think Tank and a GIBS faculty member.

In collaboration with Harvard Business School academics, he established the Ethics Barometer for South African business. In 2018 the Think Tank was selected by the Association to Advance Collegiate Schools of Business, a network of over 800 business schools from across the globe, as one of its Innovations That Inspire.

He has lectured at international business schools such as HEC Paris, Baruch College in New York and Nottingham Business School. He consults to corporations, helping them to improve their ethics management, and his clients include the JSE, Google, Sanlam, Liberty, Discovery and SAICA. He has contributed articles and been interviewed in various media outlets, including Business Day, the Financial Mail, Finweek, Carte Blanche, CNBC Africa and Thomson Reuters.
He is a graduate of Trinity College, Cambridge University.


  • Dates:  (Customized training on request)
  • Venue:  JSE, 1 Gwen Lane, Sandton. 

Trainer Profile: Click Here

The course delivery is subject to a minimum attendance.  All attendees will receive a course certificate on completion and CPD points.

All sessions will be held at the JSE. 
Please contact [email protected] to book. Space is Limited. Please book as soon as possible to avoid disappointment.​​​


By using a service provider to offer the courses, the JSE does not directly or indirectly endorse any product or service provided, or to be provided by the service provider.

Training Booking Form

Company Address
Training Dates
The information (including personal information) supplied by me on this Registration Form will be retained by the JSE Limited (“JSE”). I understand and acknowledge that the information may be used by the JSE for marketing purposes in relation to investor and financial market education and that I may be contacted with details of future events and courses organised or promoted by the JSE that may be of interest to be and I consent to the use of such information for this purpose.
JSE ACADEMY - Terms and Conditions

Confirmation of booking

On receipt of the registration form the JSE Academy will issue a written confirmation of the booking, including instructions; name, date and time of the course; general information about the course programme; details of the venue (including travel directions, map, parking arrangements) and any catering arrangements. It is your responsibility to contact the JSE Academy if you do not receive a written acknowledgement of the booking.


The course fees include all training documentation supplied by the JSE Academy, a division of JSE. Once your registration form has been received, the JSE Academy will issue you with an invoice for the course fees. Full payment of the course fees must be received by the JSE Academy within (five) days after receipt of such invoice and no later than 5 (five) working days before the course start date. If the course fees are not received by the JSE Academy by the stipulated date, your registration will be cancelled and you will REMAIN LIABLE FOR THE FULL AMOUNT OF THE COURSE FEES AND NO REFUNDS OR CREDITS WILL BE GIVEN. You confirm and acknowledge that the JSE Academy will commence appropriate legal proceedings to recover the full amount of the course fees and any legal costs incurred in relation thereto from you and/or the Company. The preceding wording limits and excludes obligations, liabilities and legal responsibilities of the JSE, and also limits and excludes your rights and remedies and places various risks, liabilities, obligations and legal responsibilities on you.


Substitutions for your attendance at a course may be made, however you must notify the JSE Academy of such changes as soon as reasonably possible in advance of the course start date. Cancellations must be made in writing (e-mail) to the JSE Academy at [email protected]. If you cancel more than 30 (thirty) days prior to the course start date, you will receive a refund equal to 50 % of the course fee. No refund will be given for cancellations received less than 30 (thirty) days before the course start date in the event that you are unable to substitute your attendance at a course. The preceding wording limits and excludes obligations, liabilities and legal responsibilities of the JSE, and also limits and excludes your rights and remedies and places various risks, liabilities, obligations and legal responsibilities on you. The JSE Academy reserves the right to change or cancel the course or any part of its published programme due to unforeseen circumstances (including the reasonable unavailability of course facilitator) or if the required minimum number of participants for a course is not met, and in such event, the JSE Academy will use reasonable endeavours to contact you and reschedule the course for an appropriate, alternative date, if possible.

Data Protection and Privacy

The information provided by you on the registration form will be used by the JSE and/or any of its service providers and/or agents, for the purposes of providing you with the training services that you have ordered in terms of the registration form and the terms and conditions herein. You agree that the JSE may put the names and other personal details obtained pursuant to the registration form ("Data") into an electronic directory and may process (as this term is defined in the South African Protection of Personal Information Act, No. 4 of 2013, as amended ("PoPIA") such data to the extent necessary to carry out its obligations hereunder. The JSE undertakes to comply with all applicable data protection laws and regulations pertaining to the Data, including, but not limited to, PoPIA ("Data Protection Legislation"). You expressly consent to the Data being exported to a location outside the South African area in the event of service providers and/or agents requiring same and to the use of that Data in this manner. You warrant and undertake that you shall procure that any individual to whom such Data relates has consented to the processing of its/his/her data by the JSE in the manner described herein. You indemnify and hold harmless the JSE from and against all claims and all losses arising out of or in connection with any claim made or instituted against the JSE pursuant to a failure by you to obtain the consent of any individual to whom such Data relates for the disclosure of that individual's data and/or a failure to comply with all Data Protection Legislation. The above wording limits and excludes obligations, liabilities and legal responsibilities of the JSE, and also limits and excludes your rights and remedies and places various risks, liabilities, obligations and legal responsibilities on you.


The JSE endeavours to ensure the accuracy and relevance of the course, as well as the training documentation included and available on the course, but because of the possibility of human and mechanical error as well as other factors, to the extent allowed by law, the JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the availability, truth, accuracy, completeness or reliability of such information or that it is always up to date. In the circumstances, and to the extent allowed by law, neither the JSE, nor any of its directors, officers, employees, contractors, agents or representatives are liable in any way for any loss or damages as a result of the use of or reliance on information provided on the course. The above wording limits and excludes obligations, liabilities and legal responsibilities of the JSE, and also limits and excludes your rights and remedies and places various risks, liabilities, obligations and legal responsibilities on you.

Intellectual Property rights

You agree that all intellectual property rights held in all training documentation supplied by JSE to you in relation to the course is and shall remain the property of the JSE and any copying or distribution in any form of the course content and/or any training documentation is strictly prohibited. You shall not at any time, use the name, logo or trademark of the JSE without the written consent of the JSE.


The JSE’s use of a service provider to offer any of the courses is not an indication that the JSE has endorsed the service provider and/or the courses and/or the content of such courses.