Starting your investment journey

Want to start investing and you are not sure where to start? Well, you’ve come to the right place. 

Deciding to invest is a crucial first step in ensuring your financial future. A carefully crafted investment portfolio can help you achieve your financial goals, protect the value of your money, build a comfortable retirement fund or send your children to university. 

There are many great reasons to get started.

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Make money on your money

You work hard for your money, so make sure it works hard for you. By investing you can benefit if your investment goes up in value or pays you a share of profits or dividends.

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Achieve financial freedom and independence

When you build wealth, you will be in a better position to pursue the lifestyle you want, one of possibilities and not limitations.

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Leave a legacy for your children

The wealth you pass on to the next generation can have a profound positive impact, providing educational opportunities, the capital to start a business or financial support to your grandchildren.

The role of the JSE

The JSE, Africa’s largest stock exchange, offers a regulated marketplace for the trading of shares, bonds and other financial instruments. It is one of the
20 largest equities exchanges in terms of market capitalisation worldwide The Exchange provides companies with a way to raise capital for their growth
while providing investors with the opportunity to build wealth through investing. The JSE acts as a regulator to ensure that the market operates in a fair and
transparent manner to protect the interests of investors.

The JSE offers investors a first-world trading environment in an emerging market context. With online trading access now widely available and stockbrokers a
phone call away, investing on the JSE is quicker, easier and more accessible than ever before.

What the JSE does...

  • We power a trusted financial marketplace for local and international investors looking to gain exposure
    to leading capital markets on the African continent
  • The JSE offers secure and efficient primary and secondary capital markets across a diverse range of
    securities, spanning equities, derivatives, and debt markets
  • Influences improved sustainability practices in the financial markets
  • Facilitates investor education through seminars, events and information sharing
  • Runs investing competitions such as the JSE Investment Challenge and the JSE virtual trading game
And what the JSE doesn’t do...

What the JSE doesn’t do...

  • Sells shares or other financial instruments directly to the public
  • Asks you to pay to learn about investing
  • Provides financial advice or assists you with selecting investments
  • Promotes financial product providers or investment schemes
  • Recommends stock brokers
  • Offers a physical trading floor
And what the JSE does
Here’s how to get started

You may invest on the JSE through an authorised stockbroker or a registered financial services provider (FSP). The stockbroker is an intermediary between
you and the JSE, seamlessly executing trades based on your instructions or providing a platform for you to select your own shares. To start investing, you
must first open a brokerage account with a stockbroker and transfer funds to this account. Click here to find a broker.

How the stock market works
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ABC Company wants to raise funds by listing on the JSE
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Shares of ABC Company are listed on the stock exchange
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ABC Company wants to raise funds by listing on the JSE
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ABC Company wants to raise funds by listing on the JSE
Finding the right broker

Investing on the JSE is quicker, easier and more accessible than ever before.

There are more than 40 stockbrokers registered with the JSE. Some brokers are ‘execution only’ (they execute on your instruction to buy or sell) while others execute, offer advice and manage your investment portfolio.

Some brokers offer online trading access where you can select shares, exchange traded funds (ETFs) and other financial instruments yourself. Many brokers offer educational material to boost your investment knowledge.

Click on the buttons below to find the right broker to match your needs and budget.

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Don’t be scammed

The only way to invest in the JSE is via an authorised JSE stockbroker. A list of stockbrokers can be found on
www.jse.co.za and then click on ‘find a stockbroker’ and you will find a list of stockbrokers in your area who will
help you to open an account and you can begin your investment journey with the JSE.

Should you suspect false investment scams group, please report these to the JSE at [email protected]

Investment myths busted

You have always wanted to start investing but stopped short of taking that first step. Maybe you feel that investing is too complicated, too risky or requires a lot of time and money. Here are some of the most common myths about investing.

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Myth

You need lots of money to begin

Fact

There is no minimum amount to start investing. On the JSE, there are many lower cost options to start investing.

Myth

Investing is too risky

Fact

All investing involves risk. However, there are ways to manage your risk by, for example, spreading your invest- ments and selecting instruments that offer diversification, such as exchange traded funds.

Myth

You need to be a financial expert

Fact

While you do need to understand some basic concepts, there are ways to build up investment knowledge over time.

Myth

You can get rich fast

Fact

There are many stories of people making easy money through risky investments. However, get-rich-quick investments are usually scams

Myth

Timing the market is key to success

Fact

Market timing requires predicting short-term price movements, which is extremely difficult to achieve. Successful investors focus on long-term strategies and stay invested to benefit from the long-term growth potential of the JSE.

Myth

I should start investing when I am older

Fact

There is no ideal age to start investing. If anything, you should start sooner rather than later as investing a small amount regularly for longer periods of time allows you to take advantage of reinvesting and compounding