Strategic and Legal Tools for Managing Social Media 

Course outline:

  • This three hour program will give delegates insights into King , high-level guidance on which practices to prioritize when transitioning from King III to King IV, and how King IV should be applied in the organization.  Attendance of this program is most beneficial for those who know King III well. 

Who should attend?

    • ·  Investor relations teams
    • ·  Marketing executives
    • ·  Social media managers
  • ·  Community managers
    ·  Company PR
    • ·  PR agency executives
    • ·  Digital marketing teams
  • ·  Customer care executives
    ·  Brand custodians
    ·  Crisis communication team members

Key Take Outs:

    • · Understand how social media is changing crisis communications
    • · Understand online and offline social networks and social network analysis
    • · Fully appreciate the framework required to manage a social media crisis.
    • · Learn how to identify and asses online reputation vulnerabilities.
    • · Prepare for a potential online reputation management crisis.
    • · Access must-have social media crisis and issues communications protocols.
    • · Learn to classify various types of social media crisis and to plan and allocate your resources accordingly
      · Develop a social media crisis plan and guidelines using scenario planning and case studies.
      · Review online reputation management case studies
    • · Review regulatory guidelines around social media communications 

      Key Outline:

        • · The social media landscape in South Africa
        • · The legal considerations when using social media, including defamation privacy, hate speech and intellectual property issues
        • · Business confidentiality in a world of over sharing
        • · Managing brand reputation on social media
        • · Confidentiality and insider trading risks/offences
        • · Straddling the personal / professional divide on social media
        • · Employment law issues
          · Personal reputation management on social media
          · Twitter disclaimers ("Tweets are no endorsements", "I tweet in my personal capacity")
        • · How the internet works

          · Understanding online and offline social networks and social network analysis
          · A social media crisis management framework
          · Preparation for a potential crisis
          · How to succeed during the crisis
          · Post-crisis management
          · Crisis management case studies
          · Regulatory guidelines for engaging with social media

    •                     
  • Dates:  23 May 2018
  • Time:  09:00 - 17:00
  • Cost: R6, 000.00 per delegate ex VAT
    Venue:  JSE, 1 Gwen Lane, Sandton. 

    Trainer:    

      • Walter Pike, (B.Com,. MBL)            
      • · Guest lecturer Wits Business School
      • · Founder of The Digital Academy: the designer of the first course on digital marketing to be certified by google internationally.
      • · On the academic advisory council of the Tshwane University of Technology and of Chief Marketing Officers Council based in USA
      • · Professional Public speaker on the future of marketing and social media
      • · 30 years' experience in marketing, advertising, PR and digital marketing
      • · Advisor on digital and social media to the Digital Arts Network a member of the international TBWA group
      • · Advisor to the Past President of Malawi and the Government of Malawi
        · Commentator on Radio and TV
        · Opionionista on The Daily Maverick

    Trainer:    

      •  Emma Sadleir's (BA. LLB and LLM)    
      • · Expert in all aspects of print and electronic media law, with a particular focus on defamation privacy and social media law.
      • · Admitted attorney and has a BA LLB (with distinction) from the University of Witwatersrand and an LLM in Information Technology, Media and Communications Law(with distinction) from the London School of Economics, having been awarded a scholarship from the Oppenheimer Memorial Trust.
      • · Worked in the media litigation department of Webber Wentzel for five years before going on her own to specialize in social media law in April 2013.
      • · Much of her work involves creating social media strategies and policies for corporates and schools, drafting social media agency agreements and providing training and workshops on social media law.
      • · Teachers media law to journalists and lawyers and lectures personal reputation management on various MBA program.
      • · Emma was an anchor for the Oscar Pistorius Trial: A Carte Blanche Channel where, for the duration of the evidence in the trial, she hosted a programme discussing social media, the law and court proceedings.  Emma was retained as a legal commentator for the BBC (both radio and television) for closing arguments, verdict and sentencing of the Oscar Pistorius Trial.
      • · In addition Emma spoke at SXSW in March 2015 and recently presented at the International Bar Association's Initiative for Women Business Lawyers
        · She has a regular weekly slot on DJ Fresh's show on 5FM answering people's questions on social media legal issues.
        · Emma is the co-author of "Don't Film Yourself Having Sex.... and Other Legal Advice For The Age Of Social Media", published by Penguin Random House in September 2014.  The book was described by Professor Jonathan Jansen as "the most important textbook" a university student will buy.
      • · Emma is also the co-author of the social media section of the legal textbook, "Communications Law", published by Lexis Nexus in January 2015.
    •       

    The course delivery is subject to a minimum attendance.  All attendees will receive a course certificate on completion and CPD points.

    All sessions will be held at the JSE Offices,  Refreshments will be provided.

    Please contact companyservices@jse.co.za for a curriculum outline or to book. Space is Limited. Please book as soon as possible to avoid disappointment.​​​

     Contact Us

    +27 11 520 7131

    companyservices@jse.co.za

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