The phone rings, and out of the blue a journalist is on the line asking you tricky questions about your company’s activities. How do you handle it? How do you make your point to adversarial and aggressive questions? Your company’s reputation may depend on the answers you give.
Engaging effectively with the media means being able to present yourself and your organization to the best advantage in any situation. The media may provide you with enormous opportunity to get your message across to the right audience, but if you don’t recognise this opportunity and exploit the situation, your rivals probably will.
But interacting successfully with the media means that you need to learn – and even master - the rules of what can often become a dangerous game.
Presenting yourself and your company in the best light possible also means learning how to become a valuable resource to the journalist, and also being acutely aware of what is – and what is not possible.
In a workshop that is designed to help you to handle persistent journalists and their tricky questions with confidence, we’ll throw the spotlight on the following critical areas: