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​​​​​​​​​​​​​​Training Courses

COURSE NAME Media Seminar: The Rules of Engagement
DURATION 2 hours
  • Investor relations teams
  • Corporate communications teams
  • Media Teams
  • Senior executives who will be engaging with the media
OVERVIEW Why should you attend?

The phone rings, and out of the blue a journalist is on the line asking you tricky questions about your company’s activities. How do you handle it? How do you make your point to adversarial and aggressive questions? Your company’s reputation may depend on the answers you give.

Engaging effectively with the media means being able to present yourself and your organization to the best advantage in any situation. The media may provide you with enormous opportunity to get your message across to the right audience, but if you don’t recognise this opportunity and exploit the situation, your rivals probably will.

But interacting successfully with the media means that you need to learn – and even master - the rules of what can often become a dangerous game.

Presenting yourself and your company in the best light possible also means learning how to become a valuable resource to the journalist, and also being acutely aware of what is – and what is not possible.

In a workshop that is designed to help you to handle persistent journalists and their tricky questions with confidence, we’ll throw the spotlight on the following critical areas:

  • Anticipating media attention
  • Handling interview requests
  • Creating an effective platform to address an issue
  • When planning is the key
  • Working out where you stand
  • Tips on how to talk to journalists
  • Being in the firing line
  • Managing tough questions
  • Handling emotive issues
  • What to say and not to say
  • Addressing community concerns
  • Putting a positive spin on thorny issues
excluding VAT
R850,00 per delegate excl VAT.
The course delivery is subject to a minimum attendance. All attendees will receive a course certificate on completion.
VENUE JSE, 1 Gwen Lane, Sandton. Refreshments will be provided. Safe parking is available on the premises.
SUBMIT AN ENQUIRY To register or for more information, contact: Millicent Radebe at or Carol Crozier at